House of Angostura · Story 07 / 08
How do you make a limited edition leave a lasting impression?
Three releases.
Three reasons to look again.
A house with two centuries of history has more than one next chapter. Symphony, Art of Rum and Cusparia explore new possibilities through taste, creative collaboration and heritage.
The question behind each: what makes this edition worth choosing?
01 / Symphony
What does a changing palate make possible?
Changing tastes in rum created an opportunity for a new Angostura expression. Symphony translated that insight into a limited-edition product, taken from concept to shelf in three months.
The name became the organising idea: flavours in harmony. Rich colour, fluid textures and a product film carried that expression from the bottle to launch communications.
Flavour, movement and the 2023 limited-edition expression.
From the idea to the shelf
A new taste.
A complete expression.
A product needs a story people can recognise, a presentation that makes it desirable and a clear invitation to try it. The launch connected those decisions, from the bottle’s visual world to retail communication.
02 / Art of Rum
What if the pack became the piece to keep?
Art of Rum gave Angostura Founders Reserve 1824 four distinct expressions through collaborations with Bianca Peake, Nicholas Huggins, Sarah Knights and Shawn Chong-Ashing.
One rum became a canvas for different creative voices. The collection put Caribbean artistry on the pack, giving each edition its own point of discovery.
A journey from the artist’s canvas to the collector’s edition.
A closer look at the artists, their work and the expressions they created.
Four artists. A shared stage.
Let the differences
make the collection.
03 / Cusparia
How do two centuries become a new discovery?
An anniversary gives a brand a reason to look back. A limited edition gives people something new to discover.
Cusparia connected Angostura’s 200th-anniversary story with the natural references behind its name. Developed with D8, the visual world brought together botanical colour, expressive brushwork and the ritual of revealing a special bottle.
The name
Start with nature.
Cusparia’s botanical reference informed a palette of foliage greens, bark-like caramel and warm copper tones.
The visual language
Give heritage a gesture.
Loose brush strokes formed a butterfly motif, connecting nature with artistry and giving the identity an expressive signature.
The experience
Make opening part of it.
The presentation case gives the bottle its own stage. The interior artwork carries the idea into an object people can discover in their hands.
Cusparia brand-world development: D8. The design thinking shown here draws on the development deck, alongside the finished product photography.
How the brand travels
Same house.
New reasons to enter.
A brand can travel through a new taste, a different creative voice or a richer experience of its heritage.
These three projects show how product thinking and brand expression can work together: each release has a distinct reason to exist, with the House of Angostura connecting them.
A project. A new chapter. A conversation.
What could we
build next?
A brand ready for its next chapter. A business with bigger ambitions. A team looking for creative and marketing leadership.